Case Study: Chris M. Walker (2548% Reach Increase in 14 Days)
March 6th / by Sam Poyan / Case Studies
Today's case study is of Chris M. Walkers' account, who we're actively managing. The reason we're already putting out a case study on it, is because within just 14 days we saw some crazy growth and wanted to show you how it was done.
With that being said let's dive in.
1. About Chris M. Walker
Before we dive into the details of the campaign, we wanted to give you some basic background information on Chris.
Chris is the founder and CEO of the Legiit freelancing marketplace, and Superstar SEO - which is an SEO agency, training program and also has a Facebook group of over 75,000+ members.
This gave us an advantage for growing his Twitter, because we could use his personal experience in the content - which performs well.
Plus, I've also been working with Chris on other projects for years now, so I know his businesses fairly well and could use that to create content.
But yeah here are his analytics before we started the campaign:
As you can see the impressions were 30k for the last 30 days.
This was mainly down to:
- Not enough tweets from the account
- Not enough engaging with other active accounts
- No relationship building with other accounts
... Of course, if you are running several companies like Chris is, you probably don't have time for all of this.
But that's what the account needed, which in just 14 days lead to these results:
This was close to the end of the 14 days:
16 days in:
Other cool results from the campaign included:
For an organic social media platform we were REALLY happy with how fast these results came. So, let's jump in to see what made it possible.
2. Tweets & Content
As mentioned earlier, the account wasn't tweeting enough. We like to go for 2-3 tweets per day for most accounts, so that's exactly what we did here.
The main topic we optimized for was the SEO topic. I've worked with Chris before, and it's a topic I'm quite familar with, so I wrote the tweets for this campaign.
Besides SEO, there were also secondary topics that we optimized for, which we could tie in where possible:
- UI/UX design
- Mindful Wellness
As you can see in one of the tweets below, we sometimes snuck these in to get them suggested in those topics too.
As mentioned in the beginning, another key component of the strategy was writing threads.
With Chris' account, we had a bit of an advantage since he had a lot of experience we could use in the threads.
I also found it relatively easy to write them since I've been watching Chris' content for a while, and have worked with him and his companies before as well.
For the threads, we shared some of Chris' personal experience of how he built his platforms. This took some digging into his other content, and I did sometimes have to double-check with him, whether I missed anything out.
Here are some of the Threads we did for Chris:
Note: When creating threads, they are often a lot more engaging when you use your PERSONAL experience.
As you can see, they all were based a lot around his personal experience. This is because people love to follow people who have this type of experience/achievement, as they're on Twitter to learn.
And as you can see by the screenshot below, these actually helped put Chris into trending for SEO.
3. Short Tweets - Appeal To Large Audience
What we did with Chris' account was use short tweets to appeal to a large audience. The
We used the classic Psychology says, and XYZ is self-care tweets as you can see below:
These helped us boost the popularity of the account, so that each of Chris' tweets gets more impressions.
But of course, we also wanted to build a targeted audience... So what I did was also mix in short tweets that appeal to a wide SEO audience:
As you can see, these often will appeal to most SEOs. Plus, they also often appeal to the ego of a lot of the audience since they want to be a part of the guys doing it right.
... Leading to more engagement.
And that with the threads that had the "SEO" word in the top tweet is what got Chris into trending for SEO.
Account Growth & Engaging
To grow the account we didn't really do much other than building relationships with different accounts, and leaving some comments on bigger accounts.
But this did lead to a skyrocket in mentions as you can see in the analytics below:
This really came down from commenting on other accounts, and afterward a lot more comments would naturally appear on Chris' content.
And once people see more comments, they are also more likely to leave a comment. That's just how the world works.
As you saw in the beginning, we also got a ton of opt-ins, traffic and some sign ups to Chris' programs.
So we briefly wanted to look at how we got these conversions:
Reply-to-tweet on his own tweets
Zlappo, our Twitter automation lets us reply to our own tweets automatically.
The day we implemented this to send them to Chris' home page, where he can collect the email... He saw a 277% traffic increase (from the previous day)
Mention His Tools In His Threads
One of the most effective ways we promoted his programs was in threads. While this didn't have the same volume as the email opt-ins, the quality of sign ups was higher - since they were engaged deeply.
Here are some examples:
I wrote a thread on outreach - and involved LegiitLeads an outreach tool Chris owns in the tweet.
When Chris hit 3,000 Followers I created a guide for his followers with a list of free resources:
2548% in 14 Days - What's Next?
As we saw with Chris' account, growth can happen RAPIDLY... once the right steps are taken.
Your tweets get suggested, your profile starts getting suggested, and it just gets better...
What was also very interesting to see is how quickly you can make sales with a high-converting offer.
And with Chris' we had exactly that available which made it easier. Plus a ton of personal experience that we could use to grow the account.
Here are some of the next steps we will implement with Chris' account:
The cool thing about Twitter is that it doesn't just let you make sales and build your list through the platform, but you can also make some valuable connections and build your network there.
As your account grows, you connect with more high-level influencers, CEOs and other individuals, which could skyrocket your business.
All of this while the sales quickly add up, and eventually cover the cost of someone managing the account.
Meaning: If you know the audience and have a product that fits their needs, you can earn quite a high $avg per follower. Of course, the key to this is growing an email list too.
Update: Chris M. Walker 7700 Followers
We haven't had time to update this case study, but Chris is now at 7700 followers after continuing to work with us (still on-going).
He has also landed a ton of interviews through his Twitter, such as on the SEO Video Show with over 12k subscribers on YouTube.
We also continue to grow at a much more cost-efficient rate than compared to Twitter ads, as:
We hit 1 million impressions per month (Cost with Twitter ads: $5k per month, Chris is on our package where he pays less than half)
We often collect 100s of emails in a day... Even 500 in 24 hours (Cost of Twitter ads per link click is $2 per click)
We grow by 1,000 followers per month. Cost of Twitter ads would be $2500-3000 (again, Chris is also paying less than that.)
He gets all of the above through this service at a much more cost-efficient rate.
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